
The Coalition as a Brain is one of 31 keynote/workshops posted by Julie Hynes from the Lane County Coalition in Eugene, Oregon from the recent Healthy Brain Development Conference. I'd like to toss in my Congratulations on a remarkable conference and encourage everyone to visit the website. Why you might ask, the conference is over? Because Julie and the coalition crew have done some really interesting things from a social media angle. Two things struck me - one from a content perspective, the other from the social media angle.
First, the shear number of workshops representing so many perspectives and approaches to brain development from FAS to co-occuring and resiliency to pre-conception and from toxic threats to the perfect intervention ... or maybe you like the intriguing title by Nigel Wrangham, The Coalition as a Brain. From the testimonials it looks like there was easily plenty for everyone.
The second thing that struck me is the way Julie is weaving in social media elements. She has not only posted presentations and handouts from the conference she's also added,

- photos
- testimonials
- co-sponsors
- exhibitors
- keynote speakers
- and provided the bridge to post-conference FOLLOW UP.
Additionally, the site has something seldom seen on prevention websites, a social bookmark feature. If this is an unfamiliar resource, watch this 3 minute video explanation - it rocks!
The icon (code) has a drop down menu (far right edge) so you can choose from a variety of social media options. It even has an option for "more" in case you don't see what you need on the list like Twitter, FriendFeed, Furl, Pownce or LinkedIn among others. This makes it REALLY easy to share the pages of the site with other people on the networks and groups you are a part of.For those web master types, I'd offer this site as a great example of laying out a conference website where:
- It is easy for attendees to navigate and find what they are looking for prior to the conference
- Has print option links in key places
- Using the same familiar layout post-conference is helpful in finding the follow up resources
- Adding the presentations, handouts and any additional materials means the conference lives on well after the live event
- Has social media options for quick and easy sharing across many networks
- And most of all, this is a way to maximize the investment of time and resources by extending the reach of the conference.
Who will you share the Brain Conference resources with? Pass it on!
How do you get the most mileage from conferences and events? There's plenty of room for us to learn new things from each other, yes?
Note: cross-posted in Connected Communities, a social network for people in prevention and community change



2 comments:
Wow, thanks so much for posting about our conference, LaDonna! I think you made our week, if not month :)
We're appreciative of the things you noticed about our site. I think the only thing I would add is a big one-- I really can't take credit for the conference planning. That was done by the conference committee, but pretty much single-handedly through conference coordinator Sandy Moses. I'm just grateful for the flexibility she let me have in building and maintaining the site.
Thanks again for taking the time to post about the conference, and again for all of your comments and connections. I also must say through reeading your posts, I've become so impressed at the way you write.You break things up in well-organized bullets and numbers that help readability and comprehension of often technical, "foreign" information to many of us in prevention. It's very obvious you put a great deal of thought into all of your posts.
I also must say I'm even more impressed at the way you write. I notice in this post and many others that you break things up in well-organized bullets and numbers that help readability and comprehension of your posts. It's very obvious you put a great deal of thought into all of your posts.
Thanks again for taking the time to post about the conference, and for all of your continued comments and connections.
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