Friday, October 30, 2009

Washington Prevention Summit


Great keynotes, hundreds of youth and loads of activities - this Prevention Conference looks like it is going to be one to remember for sure.

I just arrived in Yakima for the Washington Prevention Summit to find a hotel hopping with activities and discovered there's about 700+ people in attendance for this years conference - half are youth! Seeing all this makes me wish I could have been here yesterday for the whole enchilada.

Sadly, I missed seeing Mike Lowther's presentation on the President's Vision for Prevention but will have an opportunity to listen on Saturday morning to Elaine Johnson's presentation on the Power of Relationships to Shape the Brain and Organizations. I have long believed our relationships play a role affecting our mental health and wellness so I look forward to hearing Dr. Johnson.

Sara Mart from the Marin Institute is here with a workshop on How to Stop Big Alcohol from Making its Mark on our Communities. From CADCA we have Dave Shavel presenting on Coalition Core Competencies and Kelly Lieupo on Creating Community Change Through Policy and Advocacy. There's so many great workshops I haven't mentioned but hope you'll check out. Maybe you'll find just the right presenter for your prevention conference?

Among the other activities I am excited to see in the program are two that are related to each other and social media. First, the Yakama Native Elders are sharing stories and traditions, a cherished art and practice rooting us to our history, ancestors and culture. Now we have renewed interest and new opportunities to capture, preserve and share using social media tools. Maybe we've come full circle with storytelling from our beautiful oral traditions to art to print to movies and now a full array of social media tools and distribution channels in our hands -- without the mainstream media gatekeepers.

Second, Dana Boales is here doing graphic recording! This is exciting in that graphic recording is yet another way to bring together both art and story. I saw a team of graphic recorders in action last year (conference photos) at the National Coalition for Dialogue and Deliberation Conference (NCDD) but this is the first time I've seen graphic recording at work at a prevention conference - very exciting!! Dana is also doing a workshop. I can hardly wait to see and hopefully take a few pictures to share.

My workshop is on Social Media and Prevention. We'll have a chance to consider the changes in communications approaches and methods and how the changes have shaped our relationships, our outreach and how our capacity to engage in online conversations and amplify our presence for prevention. I love this workshop and can hardly wait to engage and learn with and from everyone tomorrow.

What intriguing or innovative workshops, topics or activities are you seeing at the conferences you attend? Share a link or description (or both) in the comments.

Tuesday, October 20, 2009

Underage Drinking News, Survey & Webcast Combo


Just in. A Google Alert set for "underage binge drinking" had an interesting story from Whitehaven, Cumbria in the U.K. Apparently this week is Alcohol Awareness Week in the UK where underage and binge drinking is an even bigger problem than here in the U.S. I've written about underage drinking concerns and consequences in the UK before (thanks to Inga Manskopf at Prevention Works) and always curious about how this issue is playing out in other places around the world.

What can we in the U.S. learn from the U.K. experience both on the issue and how the issue is being addressed via social media?

A part of what is happening at this moment is a survey conducted by the local Whitehaven News, gathering anonymous information about underage drinking (actual survey is on the website). The info will then be used in a live webchat with the local police inspector on Wednesday at 10:30 a.m. ET/ 3:30 p.m. WET.

Two things.
One, I am curious about some of the more direct questions on the survey and wonder if citizens will actually respond (honestly) to them? I can imagine some hesitation despite the promise of anonymity.

Two, I'm intrigued to see this mix of News - survey - webchat in action and plan to click in tomorrow (Wed) to listen at 10:30 ET. They are using Cover It Live as their website plugin for the webcast. While I've seen this application before I have no experience with it so I'm looking forward to seeing it in action on an issue I care about.

What are you curious about when you think about the underage drinking issue in other countries and how they compare?

What combination of social media tools have you used to address prevention issues and willing to share the experience?

Tuesday, September 29, 2009

Every Childs Future: Guest Post by Dr. Dennis Embry

Last week Dr. Dennis Embry offered a thought-provoking editorial style post behind the walls of the ONDCP listserv and I asked him if he would be willing to repost it here as a guest blog post. He has graciously said yes! (I've added a bit of formatting for scan/readability)

Prevention For Every Child in America: Maximizing Our American
Futures

For America’s future safety, health, wealth and competitiveness, every child in America must have access to proven prevention. A simple loud, blaring fact exists that most citizens know: Too many of our children today are not healthy in behavior, brains or bodies.

If our children have unhealthy behavior, brains or bodies, they grow up to be unhealthy, unproductive and unsafe adults. This has profound implications for America’s future—reducing our ability to compete in the Global market place, reducing our ability to pay for the Social Security for the Boomer generation, and causing a collapse of our ability to run even the most basic services that ensure domestic tranquility and national safety.

No society has ever survived by sacrificing its young.

Almost every problem harming the behavior, brains or bodies of our children have proven, simple, low-cost prevention strategies. Our children must have universal access to these strategies proven to prevent:

• Depression
• ADHD
• Developmental disorders
• Serious psychiatric disorders including schizophrenia
• Child abuse
• Conduct disorders and delinquency
• Violent crime
• Early sexual behavior
• Obesity
• Diabetes
• High-blood pressure
• Alcohol, tobacco and illegal drug use
• Prescription drug abuse
• Asthma
• School failure

Higher percentages of American children have these problems than children in other developed countries. Thus, the future of America is less secure.

Why are other countries’ children doing better? Other developed countries—our economic competitors—make many proven “behavioral vaccines” universally or widely accessible to children. Ironically, most of these “behavioral vaccines” were invented and tested in America—which are rarely accessible or even available to our children.

America has a long history of providing universal access to medical vaccines for children. We make measles, mumps, diphtheria, tetanus, flu, rubella, hepatitis, pneumonia, and other vaccines available to all children for the health and safety of the nation. America pioneered polio vaccines, inoculating millions of children free, when our nation faced a horrifying epidemic. Each of these medical vaccines cost from $10 to $100 each, sometimes requiring repeated inoculations over time.

Are these medical vaccines
effective in reducing cost and lifetime suffering? Absolutely. These are not like screening or early detection. These medical vaccines actually protect against costly illness, disability and even avoidable death of children, youth and adults. If medical vaccines for children were tightly rationed, there would be protests nightly in town halls, in front of Congress or the White House, at State Legislatures, etc. The blogosphere would be ablaze.

Why not inoculate children with “behavioral vaccines” for terrible, lifetime mental, emotional and behavioral problems that cause enormous pain, suffering and cost such as ADHD, conduct disorders or depression? The cost of “behavioral vaccines” is quite similar to medical vaccines—$10 to $100 per child.

The cost effectiveness of and savings from “behavioral vaccines” are staggering. Consider some examples.
  • Each confirmed case of conduct disorder has a lifetime cost of not less than $1.4 million, yet lifetime cases can be prevented by simple classroom or home “behavioral vaccines” for about $10 to $15 per child in the population.
  • Each confirmed case of ADHD will cost $100 to $200 per month in medication and supervision, which does not have lasting effects. Yet the “behavioral vaccines” that avert conduct disorders can also prevent ADHD.
  • Child maltreatment happens 40 times more than official reports, and 10% of typical health-care plans in America contain adults with such adverse experiences. Yet, those adults account for 25% of the costs of the health-insurance plan. Such maltreatment and adverse home events can be prevented for the cost of $15 per child in the population with a behavioral vaccine.
  • Maybe another example?
America rations behavioral vaccines, however—so much that average American families don’t even know these behavioral vaccines even exist. Other countries, however, do know about them. Other countries advertise these behavioral vaccines on TV or cable, on the Internet, on billboards, on the radio, at bus stops, at the doctor’s offices, or even at grocery and discount stores.

Other countries subsidize these behavioral vaccines just like medical vaccines, because those countries’ leaders know that their national security, economic survival, and social stability or safety depend on both medical and behavioral vaccines. Large percentages—even millions of their citizens—choose to use the behavioral vaccines. Their children are healthier, smarter, safer and more competent as a consequence.

If American’s knew our children’s futures were being compromised by the rationing of behavioral vaccines—mostly invented in America, there would be political uproar. The most recent report by the National Research Council’s Institute of Medicine now documents what is possible by these behavioral vaccines for America’s Future [1], and we must act for our futures.

The simplest and fastest action that can be done is by executive order from the President and/or Governors as well as by legislation by Congress and the State Legislatures. Our nations’ elected leaders can do what the leaders of other countries have done: Require that proven behavioral vaccines be paid for either by government funded health-care or private health-care just like medical vaccines.

Once childhood diseases killed or maimed tens of thousands of children. With the invention of medical vaccines, many of us are alive and productive today at the cost of $10 to $100 each.

If every child’s families or teachers had access to proven behavioral vaccines, tens of thousand—maybe even millions—of our children would have healthy, safe and productive lives for the cost of $10 to $100 each.

Let us act. Every American child deserves access to behavioral vaccines, just like medical vaccines.

1. O'Connell ME, Boat T, Warner KE (eds.): Preventing Mental, Emotional, and Behavioral Disorders Among Young People: Progress and Possibilities. Washington, DC: Institute of Medicine; National Research Council; 2009.

What strikes you about this idea of behavioral vaccines? Where are you curious?

You may also follow Dr. Embry's work on Facebook and get further information and research on behavioral vaccines at his website or in small video bites via the Simple Gifts channel on YouTube.

Monday, September 28, 2009

Freeze Flash Mobs



I stand inspired at the creative new ways of social action! I visited Franke James' blog on climate change today and she has this fabulous post on Freeze 350. The idea is to do a freeze flash mob to draw attention to the glacial pace in which politicians are dealing with climate change issues. The idea got me thinking.

What does this have to do with prevention?

How do natural disasters impact:
  • public health
  • housing/homeless
  • substance abuse
  • children & families
  • public safety
  • justice
  • education
  • mental health
  • workforce
  • government spending
Past experience has taught us that instances of natural disasters increase the need for public services and that several together can completely overwhelm a systemic response. Climate change is creating the most dangerous series of natural disasters imaginable. I say that to say this ..

What happens when we each stay within a specialized area of prevention while others in other areas also need our support? We each, in our own way, provide an explanation for our little piece of the problem or condition within the larger pool of problems/conditions. We break the problems into smaller pieces and get really micro-focused. When we put all these micro-focused pieces together we get what Ken calls a Wicked Mess. We wind up competing over the funding crumbs that fall from the proverbial table.

What do we do about all of these different and various pieces of prevention? Ken Homer in his course on Wicked Messes, offers a possibility to reverse the trend of fragmentation by creating connections -- and how by doing so we can find meaning and collaboration points in each of our prevention causes. Connections overcome fragmentation.

Further good news is we have social media organizing technologies to help us do exactly that! From Twitter to Flickr and YouTube to Facebook and EventBrite to Wikis (and a host of others) we can bring people together in new ways, perhaps even host a Flash Mob?

So where is the creativity with social media in prevention? What's your best and most creative prevention action? One that has raised awareness and mobilized people? And further, what if people in prevention were to support issues like climate change? What could we learn about our own type of prevention and about creating abundant webs of connections for change?

Oh, and would you host a flash mob in your community?

Tuesday, September 22, 2009

What if we focused on happiness?


I follow the work of several people in the social media world, one is Seth Godin, author of Tribes, and several other books as well. Seth always has an interesting take on things. I found myself intrigued by this interview with Tom Colicchio, co-founder of Gramercy Tavern.

After this short little video interview it struck me.

What if I thought about my work as structuring learning experiences that generate joy and happiness as well as instilling confidence and competence? What would it look like, be like, feel like for participants ... and for me? What about you? Your coalition? What if you designed and structured community events to generate happiness as one of your outcomes? And then ... does happiness contribute to a sense of community belonging? Does happiness help build social capital?

This thinking led me to Martin Seligman. You may be familiar with his work on Positive Psychology. He's written several books including Positive Psychology, Authentic Happiness and his newest release Learned Optimism. He describes how we've spent a very long time looking at what's wrong with us - we even have a whole big book, the DSM-IV, to diagnose psychological disorders. Further we have the Physicians Desk Reference and online we have Web M.D. Do we find more things wrong with us in part because we are bombarded with all sorts of media suggesting that we are in some way incomplete or worse, messed up? Listen in on this insightful presentation and then let's talk.




What would be possible in our communities (our world) if citizens focused on creating environments supporting happiness? After all even our constitution includes, "the pursuit of happiness", so why not focus a little more on that? Would we see problem behaviors drop? Is happiness a worthwhile goal for communities? What's possible?

Monday, August 31, 2009

Let the Voting Begin in the HHS PSA Contest



The 10 Public Service Announcements (PSAs) in the U.S. Health and Human Services PSA contest are ready for voting starting now through September 16th. There's an interesting variety of PSAs from tips to be flu free to a heads up on getting the vaccine. Each ends with flu.gov, a great place to go for information about how to protect yourself this flu season - whether you choose to take the vaccine or not. Note: the page only displays 9 of the 10 videos so be sure to click on the right arrow on the right hand side of the video window to see number 10.

Notice you have two choices, a green thumbs up or a red thumbs down.


I'm excited to see this whole idea of putting the voices and creativity of the people into action by HHS. What a fantastic open collaborative project and the first of its kind I know about at the federal level. You? May there be many more to follow on all kinds of topics - tapping into the head, heart and hands of people across America.

I laughed the hardest at Chainsaw and Bagman and cringed the hardest when I saw toothbrush prank (made me want to spit and wash my mouth out with mouth wash). As I watched I was thinking about the 6 key principles from Chip and Dan Heath in Made to Stick:
  1. Simplicity
  2. Concreteness
  3. Surprise
  4. Credibility
  5. Emotions
  6. Stories
These six things help us design social marketing messages that stick.

If you want to see a similar local campaign although it is a bit different as it was built on social norms, check out the Missouri Youth/Adult Alliance's PSA contest entries on YouTube. Alicia Ozenberger and Sara Swank did a great job with developing and coordinating a local social norms campaign for the SPF SIG communities. (the winner is noted at the bottom of the page). Even though not everyone won the statewide campaign some of them were picked up and put into play locally - another way to win. And all of them still live and can be shared (linked or embedded) from YouTube. Online makes it all so much more portable and affordable.

What about you? Which HHS contest entries make you laugh, cringe or get some other emotional response? Do you have or know of other prevention PSA contests as examples of possibilities you could link us to? Comments are open :o)


Friday, August 28, 2009

The Relationship of Technology Capital to Social Capital




"What matters isn't technology capital but social capital" -- Clay Shirky

If you haven't been introduced to the work of Clay Shirky - this is a perfect opportunity! No one says it quite like he does and this notion of the relationship between social media and social capital may be a key to unlock the potential and real meaning of what we do in prevention, coalition development and social change.

Social media tools support building social capital by connecting people and providing virtual places for them to gather and organize (and re-organize) into groups from disparate places without the extraordinary costs normally involved in face-to-face. It can be done in real time (synchronous i.e., scheduled specific time) or anytime (asynchronous i.e., anytime you happen to be available, 24x7) or both.

One real time project especially close to my heart is Northwest Kansas Regional Prevention Center's remarkable Anti-Geographical Collaboration initiated and championed by Director, Sue Evans and coordinated by specialist, Brock Fairbrother. The project brought together youth in Kansas and the youth in Dover, New Hampshire ONLINE to learn and share youth-led prevention program experiences e.g., advocacy, sticker shock campaigns, activism, etc.

There's also projects by larger organizations like CADCA and the CADCA Coalition Institute including 30 Communities of Practice and the Coalition Institute's Webinar Series. To do these events face-to-face would have cost far too much and would likely not have happened. Social media and virtual learning technologies converged to make these kinds of events possible.


Coalition Blogs
Then there's coalition blogs (available anytime) that share information, allow comments AND generate buzz around community issues like Inga Manskopf and her colleagues at Prevention Works in Seattle. They do a great job listening to what's going on and blogging local and even international news that has an influence on thoughts and actions for issues we face. Their most recent post describes what's happening locally and the importance of collaborative partnering is clear.
This is a good example of how a community can come together to make a difference. Dedicated people at the Seattle Police Department, Seattle City Attorney's Office, Washington State Liquor Control Board, and local media, especially KING5, have worked on this issue. Coalition members wrote letters in support of SPD's request. Together, these are the people to thank for bringing this problem to light and trying to prevent underage drinking by reducing youth access to alcohol.
Then there's Julie Hynes who is blogging at Problem Gambling Prevention. Her most recent post describes the link between a local crime (robbery) and problem gambling. We keep in touch via Connected Communities and Facebook as well as checking on each others blogposts using Google Alerts and Google Reader.

And Alicia Ozenberger at the Missouri Youth-Adult Alliance (MYAA) where they blog about all things underage drinking. I could tell you about any number of projects they've done but I'll pick a recent youth-driven social norms PSA contest accomplished earlier this year and ended up with the winner's entry serving as the statewide underage drinking prevention campaign (SPF SIG) AND those that didn't "win" still won because their PSAs were picked up locally. All campaigns are available on YouTube for our indefinite viewing.

Even researchers who are often confined to different circles that most of us have begun to engage in social media - to help make a more direct connection between research and practice. A favorite example is Dr. Dennis Embry's blog. He pulls the threads of research together with stories and citations that inform our work and includes depth science in accessible ways. His most recent post is critical to the current conversations on healthcare reform and the role of prevention. he also participates on the ONDCP listserv and two of my personal favorite places to find him Connected Communities and his Facebook Fan Page.


Seems to me all these conversations in all these places builds social capital. Wherever we engaged each other authentically, interact with respect and offer our thinking along with hearing the voices of others - we build social capital. While it is wonderful to do so face-to-face what a treasured gift it is be able to expand our social and learning networks far wider and more inclusively.

So, how do you keep the work you do in prevention visible, influential and engaging in order to build social capital in a social media world? Share links to your favorite examples in the comments.